LIVING KRILL “The omega-3 essential fatty acids (EPA and DHA) found in krill have been shown to support cardiovascular, immune, and nervous system health.” ● Do you want to support healthy cholesterol levels? ● How about maintain functional joint mobility? ● Is your brain health and cognitive function important to you? ● Would you like to encourage radiant and youthful skin? EPA (Eicosapentaenoic Acid) and DHA (Docosahexaenoic Acid) are considered “essential fatty acids” because they are necessary for functioning but are not produced by the body. Therefore, these critical nutrients must be obtained through diet. However, the unfortunate truth is that EPA and DHA are not found in many foods! So, unless you regularly consume an abundance of seafood, it is important to supplement omega-3s, and Living Krill Oil is the ultimate source of these essential fats Bioavailable Phospholipid Delivery The cells in your body are protected by a cell wall comprised of a phospholipid membrane. Omega 3 fatty acids are incorporated into the phospholipid membrane to help keep the cell wall flexible and healthy. Unfortunately, the omega-3s in fish oil are attached to triglycerides that must be broken down by your digestive system before they can be absorbed by the cell wall. During this process up to 85% of the omega-3s can be lost! On the other hand, Living Krill Oil supplies EPA and DHA in their highly absorbable phospholipid form. This makes the omega-3s from Living Krill Oil ten times more bioavailable than those found in standard fish oil! Antioxidant Effects of Astaxanthin Omega-3s are delicate and unstable polyunsaturated fatty acids. This means they are prone to oxidation, and consuming oxidized oils can be extremely damaging to your health! So it is crucial to choose your omega-3 supplement wisely. It is a fact that many of the omega-3 and fish oil supplements on the market are rancid! This is because when the delicate omega-3 fatty acids are exposed to light, heat, or oxygen, they quickly oxidize and become not only useless, but actually harmful to your health. But do not fear! Living Krill Oil comes with the naturally occurring antioxidant astaxanthin. Astaxanthin stabilizes the fatty acids in the krill oil protecting them from oxidation. This ensures that you get all of the amazing benefits omega-3s intact without any of the negative effects of consuming oxidized oils. Free of Contamination Krill are tiny marine organisms that are harvested far from industrial pollution. They are also low enough on the food chain as to not accumulate considerable amounts of toxic contaminants such as heavy metals, PCBs, and pesticides. Fish oil is often riddled with mercury and other toxins that become concentrated higher up in the food chain. So for a cleaner source of omega-3 choose Living Krill Oil. Sustainability Did you know that krill actually makes up the largest biomass in the world? There are more krill than any other creature on the planet! This means that over harvesting of krill is simply not a concern. Fish, however, are in very real danger of being over harvested. Many previously prolific fisheries all over the world have been dramatically depleted in the last 100 years. For this reason, krill oil is by far a more ecologically friendly source of omega-3s.